A seasoned professional and multidisciplinary creative leader operating at the intersection of business strategy and execution, specializing in implementing creative practices that bridge the gap between brand storytelling and commercial growth. Proven expertise lies in orchestrating internal and external partnerships across visual installations, merchandising art direction, event production and the merging of fashion and art curation to build immersive guest experiences.
Following graduation from the Ontario College of Art and Design in Fine Arts Photography, career foundations began in visual presentation at Eaton's Department Store. An innate eye and interest in designer fashion led to luxury goods retailer Holt Renfrew, serving as the Senior Visual Presentation Specialist of Womenswear. Subsequently joined Pink Tartan as the Director of Marketing and Visual Presentation. For six seasons responsibilities encompassed styling collections for look books, designing and producing large-scale fashion shows and corporate events including the uniform launches for Porter Airlines and The Elgin Theatre as well as conceptualizing and implementing seasonal installations at the company's New York and Toronto showrooms, overseeing the layout and production of printed, seasonal brand assets.
Freelance background includes delivering high-value visual assets as a creative visual and artistic director, on & off-figure wardrobe stylist and consultant for clients including Tilley Sport, Holt Renfrew, Hudson's Bay Company, Brill Communications, Bell, Chatelaine Magazine, The Royal Ontario Museum, II x IV Design, Smythe, Milli LTD, Joseph Mimran and Associates, and The Lingerie Francaise Paris Lingerie Fashion Show, as well as designing and producing the high-profile event installation at the Glass Houses in New York for Lord & Taylor's private label launch of 424 Fifth. Academic contributions include instructing Photo Styling courses at Seneca College and Styling courses for the Visual Merchandising Program at Sheridan College, as well as authoring and instructing dedicated Professional Practice coursework.
Served as the Director of Visual Presentation at The Room, the premier luxury designer department located within Hudson's Bay. From 2009 until the conclusion of the retail footprint in 2025, work involved conceptualizing, collaborating on, and implementing creative visual presentations, special events, trunk show installations and designer personal appearance events for elite global brands including Thom Browne, Proenza Schouler, Derek Blasberg, Mugler, Mary Katrantzou, Erdem, Charlotte Olympia, Viktor & Rolf, Alessandra Rich, Sies Marjan and Roland Mouret, among others. Architectural installation sites have included the Museum of Contemporary Art, the Jane Corkin Gallery, Gallery Gora in Montreal, The Omni King Edward Hotel, Bisha Hotel and the CN Tower.
Key member of leadership team responsible for designing and overseeing the production of major multimedia exhibits at The Room, including God Save the Queen: The Next British Invasion (a two-day exhibition showcasing ten British designer collections), When Tommy Met Anna (featuring photography of Anna Dello Russo by Tommy Ton), and Fashion Blows (a curated collection of outfits worn by the legendary fashion editor, creative director and stylist Isabella Blow, marking the historic first international exhibition of the collection).
Appointed to the organizing committee for Haute Affair, a premier charity event organized by the HBC Foundation presenting the Spring/Summer 2018 runway collection of renowned Italian fashion designer Giambattista Valli. Staged at the Crystal Ballroom within the King Edward Hotel for a seated guest list of 280, entire oversight encompassed all visual elements, including complete event design, decor and print materials.
Directed the comprehensive spatial upgrade at The Room, Vancouver, implementing innovative architectural concepts to redefine the shopping experience. Collaborated closely with the Creative Director to re-establish The Room, Toronto as an elevated shopping destination by reimagining the space through integration of fashion, art exhibits, and interior design. Collaborated extensively with international design teams to locally produce branded pop-up shops for Moschino and Emporio Armani.
Visual and design installations featured on WGSN, WWD and Vogue.com.
Currently leveraging this extensive multi-unit leadership and compliance background as an appointed fiduciary representative on the Hudson's Bay Company (HBC) CCAA corporate restructuring file. Serving as one of seven members of the core Employee Representative Committee, active mandates involve meeting regularly to provide structured advice and instruction to Ursel Phillips Fellows Hopkinson LLP (appointed Representative Counsel) to protect the compliance interests, data layouts, and continuing entitlements of non-unionized current employees, former employees and retirees throughout the high-stakes CCAA dockets.
Following graduation from the Ontario College of Art and Design in Fine Arts Photography, career foundations began in visual presentation at Eaton's Department Store. An innate eye and interest in designer fashion led to luxury goods retailer Holt Renfrew, serving as the Senior Visual Presentation Specialist of Womenswear. Subsequently joined Pink Tartan as the Director of Marketing and Visual Presentation. For six seasons responsibilities encompassed styling collections for look books, designing and producing large-scale fashion shows and corporate events including the uniform launches for Porter Airlines and The Elgin Theatre as well as conceptualizing and implementing seasonal installations at the company's New York and Toronto showrooms, overseeing the layout and production of printed, seasonal brand assets.
Freelance background includes delivering high-value visual assets as a creative visual and artistic director, on & off-figure wardrobe stylist and consultant for clients including Tilley Sport, Holt Renfrew, Hudson's Bay Company, Brill Communications, Bell, Chatelaine Magazine, The Royal Ontario Museum, II x IV Design, Smythe, Milli LTD, Joseph Mimran and Associates, and The Lingerie Francaise Paris Lingerie Fashion Show, as well as designing and producing the high-profile event installation at the Glass Houses in New York for Lord & Taylor's private label launch of 424 Fifth. Academic contributions include instructing Photo Styling courses at Seneca College and Styling courses for the Visual Merchandising Program at Sheridan College, as well as authoring and instructing dedicated Professional Practice coursework.
Served as the Director of Visual Presentation at The Room, the premier luxury designer department located within Hudson's Bay. From 2009 until the conclusion of the retail footprint in 2025, work involved conceptualizing, collaborating on, and implementing creative visual presentations, special events, trunk show installations and designer personal appearance events for elite global brands including Thom Browne, Proenza Schouler, Derek Blasberg, Mugler, Mary Katrantzou, Erdem, Charlotte Olympia, Viktor & Rolf, Alessandra Rich, Sies Marjan and Roland Mouret, among others. Architectural installation sites have included the Museum of Contemporary Art, the Jane Corkin Gallery, Gallery Gora in Montreal, The Omni King Edward Hotel, Bisha Hotel and the CN Tower.
Key member of leadership team responsible for designing and overseeing the production of major multimedia exhibits at The Room, including God Save the Queen: The Next British Invasion (a two-day exhibition showcasing ten British designer collections), When Tommy Met Anna (featuring photography of Anna Dello Russo by Tommy Ton), and Fashion Blows (a curated collection of outfits worn by the legendary fashion editor, creative director and stylist Isabella Blow, marking the historic first international exhibition of the collection).
Appointed to the organizing committee for Haute Affair, a premier charity event organized by the HBC Foundation presenting the Spring/Summer 2018 runway collection of renowned Italian fashion designer Giambattista Valli. Staged at the Crystal Ballroom within the King Edward Hotel for a seated guest list of 280, entire oversight encompassed all visual elements, including complete event design, decor and print materials.
Directed the comprehensive spatial upgrade at The Room, Vancouver, implementing innovative architectural concepts to redefine the shopping experience. Collaborated closely with the Creative Director to re-establish The Room, Toronto as an elevated shopping destination by reimagining the space through integration of fashion, art exhibits, and interior design. Collaborated extensively with international design teams to locally produce branded pop-up shops for Moschino and Emporio Armani.
Visual and design installations featured on WGSN, WWD and Vogue.com.
Currently leveraging this extensive multi-unit leadership and compliance background as an appointed fiduciary representative on the Hudson's Bay Company (HBC) CCAA corporate restructuring file. Serving as one of seven members of the core Employee Representative Committee, active mandates involve meeting regularly to provide structured advice and instruction to Ursel Phillips Fellows Hopkinson LLP (appointed Representative Counsel) to protect the compliance interests, data layouts, and continuing entitlements of non-unionized current employees, former employees and retirees throughout the high-stakes CCAA dockets.